With influence from the insightful lyrics and revolutionary ideas of the folk-rock music scene from the 1960’s & 1970’s, the goal of the collection was to create an apparel brand with roots tracing back to that rebellious, but inspiring time period. ‘Life is Short. Play it Loud.’ perfectly captured the spirit behind the brand and is prominently featured in the designs. Entire collection can be seen at www.encoreapparel.com
